Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

Mobile phone biometrics enhances security

Constantly using passwords on a smartphone can be a pain, not to mention a high security risk. Luckily, popular mobile browsers like Chrome and Firefox Lite are now supporting biometrics for authentication to make logging in to social media, email, and online shopping accounts easier and more secure. Here’s what you need to know about […]

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]

What you need to know about Google Posts

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know. What they can do Google Posts allow users to communicate directly in the search results. This differs from the Knowledge […]

Six handy Gmail tips for your business

Time is of the essence, especially for small- or medium-sized businesses. To keep up with your competitors, spending most of your day rummaging through your inbox won’t help. Use these Gmail tips and tricks and spend less time in front of the monitor and more time enhancing your bottom line.

5 mistakes businesses need to avoid online

Nowadays, business owners have a number of social media accounts used for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence. But, one wrong move is more than enough to tarnish your organization’s hard-earned reputation.

Chrome: From HTTP to HTTPS

Within the last year, Chrome has helped users understand that HTTP sites are not secure. More websites use HTTPS, a safer protocol, than ever before. So, how can you benefit from this transition? Find out here. For several years, Google has moved toward a more secure web by strongly advocating that sites adopt the Secure […]