A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement.

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your […]