Despite efforts to remain secure, financial services make up 35% of all data breaches, earning the unfortunate title of most breached sector. It provides multiple avenues for cybercriminals to monetize their skills through extortion, theft, and fraud. These incidents compel businesses and individuals to take cybersecurity seriously. How prepared is your business? A good starting […]
When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.
Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]
As the saying goes, “absence makes the heart grow fonder.” If oceans were to separate you from your loved ones, what would you do? Would you communicate as much as you used to? Would you still check in from time to time? Now, apply this sentiment to your business; what would happen if communication with […]
TTP’s stands for threats and tactics, techniques and procedures, the number of which has been gradually increasing since 2015. The financial services sector has long been the target for cyber criminals, where they apply a myriad of techniques ranging from social-engineering to credential-stealing malware.
Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source.
Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement.