Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

Use these Windows 10 tips to boost your productivity

Windows 10 is full of useful features, and more are added every time Microsoft releases an update. If it’s been a while since you’ve familiarized yourself with the operating system’s capabilities, you could be missing out on a game-changing enhancement. We’ve created a list of our favorites. Night Light This feature lets you reduce the […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Tips to address Office 365 security issues

Microsoft’s Office 365 is highly popular among businesses not just because of its robust features and cost-saving benefits but also because it’s widely perceived as secure. Unfortunately, using it comes with security challenges, but don’t fret — there are ways to solve them. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites […]

Ask these 3 questions about your servers

While you’re still alive and kicking, your heart should never skip a beat. It’s the same with your servers. They’re always working, ensuring your business stays operational even if you don’t pay attention to them. However, business owners tend to overlook their servers as most times it is a simple case of being out of […]

Using Alexa in your office

Amazon’s Alexa can do more than just receive calls and messages, provide weather forecasts, play music, and control your smart devices at home. Her developers are setting her up to be a next-generation AI technology that has many features for home and office users. Here is how Alexa can become more relevant in an office […]

Which Office 365 plan is right for you?

Collaboration, file sharing, and data management are made easier with Office 365. You can use its apps anytime, anywhere, and on any device, but do you really need all the features of the fully fledged subscription plan, or is a smaller package a better fit for your business? We’ve provided a list of the different […]