More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media.

How to use data to add business value

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

Tips to add value to your blog

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging – which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth.

7 SEO mistakes you need to avoid

Search engine optimization (SEO) is a complex subject that is constantly on the move, with major search engines always refining the algorithms that determine how to rank websites. That’s why it’s so easy for businesses to make a blunder based on common misconceptions.

IT can help or hurt your business value

Have you ever wondered what value IT is adding to your company? Chances are you’re not alone. Figuring out what, if anything, IT is doing to increase the value of your business can offer helpful insight. The main reason companies struggle to find what IT is adding or subtracting from their business is the fact […]

Using technology to boost staff efficiency

Businesses that are winning in today’s marketplace are the ones that make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute, from communicating with customers to sending messages, gathering information, and more.

Effective tips to market your business

As a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in.