Blog

How to create Facebook ads that convert

It’s the holiday season, and that means people are more likely than ever to spend money. While people are out shopping in full force, many come home to warm up and inevitably end up surfing their favorite social media network: Facebook. So if you’ve been trying to get a piece of this action with little […]

Tips to add value to your blog

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging – which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth.

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens […]

Tips for smart BI planning

Implementing Business Intelligence (BI) software and other tools can help your company grown by leaps and bounds. However, it has to be planned for with the proper level of diligence and care to truly be beneficial to your business. Haphazardly installing BI software can result in an expensive misstep that sees you fall behind the […]

Storm warning: prepare staff and clients

When your employees see snow on the ground, the thought of a day off immediately pops into their heads. Of course your customers are still reliant on you to provide the goods and services they have come to expect from your business. Before a storm hits, you should be communicating with both staff and clients […]

Secure your SMB by following these rules

Sufficient security policies can make or break your small or medium sized business. But the truth is that many SMB owners are unsure as to the type of security measures needed to protect their organization. That’s why we’ve compiled this list of the minimum security precautions that every SMB owner should follow to ensure their […]

4 ways IT can hurt your productivity

Love it or hate it, technology is an integral part of your business. Depending on how it’s implemented, it can either spur more productivity and growth, or do exactly the opposite and result in downtime and stagnation. So how can you ensure IT is helping your business instead of hindering it? Here are four technology […]

7 SEO mistakes you need to avoid

Search engine optimization (SEO) is a complex subject that is constantly on the move, with major search engines always refining the algorithms that determine how to rank websites. That’s why it’s so easy for businesses to make a blunder based on common misconceptions.

Vulnerability exposed by WhatsApp bug

News that a potential security threat in the web-based version of WhatsApp left up to 200 million of its users with their data exposed to hackers and malware acts as a reminder to us all to be vigilant in our online interactions. While the bug affected the popular instant messaging app’s web-based version rather than […]